How CTRL works
Your answers tickets. CTRL runs the team around it.
We learn how your brand talks, let AI handle the routine inside your rules, and measure one thing above all: whether customers come back.
01Knowledge
First, we learn your brand.
How you talk, what you refund, when you apologize, what you never promise. Every question the AI could not answer becomes a new rule.
What makes it differentYour knowledge is scored every 15 days, and it is yours if you leave.
02Execution
Then, AI does the routine.
Where is my order, sizing, address changes. AI answers only what your rules allow, and passes the rest to a person.
What makes it differentA named person approves anything new the first time it runs. Every change can be undone.
See your rules in action03Retention
Finally, we measure what matters.
Not tickets closed, but customers who come back. We take a baseline before we touch anything and review quality every month.
What makes it differentOne number agreed with you, and it has to move.
You stay in control
Your rules. Your keys.
CTRL only does what you allow. Change a rule and watch how the same conversation is handled.
My order #4471 arrived broken. Can I get my money back?
Refund of €64.90 issued. Apology sent in your tone. Case closed.
Example rules. Your limits are set during Setup.
What you decide
- Refund limits
- Case types the AI never closes
- Who approves a policy exception
- A person, whenever the customer asks for one
Admin access stays yours. Every decision is logged and reversible. The knowledge base leaves with you if you do.
Business as usual.
Just smarter.
A free assessment of your brand on a 30-minute call. No slides: we analyze your helpdesk, your reviews and your social media first, and bring a governance proposal with goals.
CX for modern commerce