Insights
Field notes from running CX.
Migrations, automations and the KPIs that move revenue. Written by the people doing the work.
Gorgias or Zendesk on Shopify: How to Choose
When Zendesk beats Gorgias for a Shopify brand and when it doesn't: four questions to sort it, plus Intercom, Front and what moving takes.
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Gorgias Automations for Shopify: The First Nine to Build
Nine Gorgias automations for Shopify brands, ordered by risk: read-only replies first, then refunds, cancellations, subscriptions and returns.
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Zendesk to Gorgias Migration: A Plan for Shopify Teams
How to move from Zendesk to Gorgias in 4-8 weeks: audit what your team really uses, rebuild only that and switch over a single weekend.
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CX KPIs That Tie Support to Revenue
Start from the P&L: the CX KPIs that show whether support helps people buy and stay, and where each number lives in Gorgias and Shopify.
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Gorgias AI Agent for Shopify: What It Really Takes
Five checks before you turn on Gorgias AI Agent, where it goes wrong, what configuring it involves and a rollout order that keeps mistakes small.
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